Hammer Series expands to Asia with Hammer Hong Kong
Hammer Series, the ground-breaking pro cycling series, officially announced its expansion into Asia with a new partnership with Sun Hung Kai Properties Hong Kong Cyclothon – the biggest road cycling event in Hong Kong.
Hammer Hong Kong, presented by Sun Hung Kai Properties, will take place on October 14. The race will be staged as part of the festival of cycling that is the Sun Hung Kai Properties Hong Kong Cyclothon. As part of the Sun Hung Kai Properties Hong Kong Cyclothon, Hammer Hong Kong will see the biggest and best UCI World Tour cycling teams compete for glory in a special, one-off race day on the streets of the iconic territory.
Anthony Lau, Executive Director of the Hong Kong Tourism Board, said: "We are delighted to bring the Hammer Series to Hong Kong, in partnership with Velon. The Sun Hung Kai Properties Hong Kong Cyclothon has grown from strength to strength since its first edition four years ago and has continued to expand and draw more top-notch riders from around the world. This partnership is a natural move for the HKTB to upgrade the UCI Asia Tour Class 1.1 road race into a world-class spectacle and is in line with our continued efforts to enhance every element of our diverse range of mega events which contribute to Hong Kong's status as the events capital of Asia."
"We're delighted to bring the Hammer Series to Hong Kong for a spectacular finish to the 2018 series. We couldn't ask for better partners than the Hong Kong Tourism Board and Sun Hung Kai Properties to bring a fantastic race alive for the fans in Hong Kong and internationally. The teams are all really up for a big finish", Graham Bartlett, CEO of Velon, said.
Patrick Lefevere, the CEO of Quick-Step Floors – the winningest team of the season – shared his thoughts on this news: "Reaching new countries and new fans is a priority for cycling, which has turned into a global sport over the past decade, and that's why bringing the Hammer Series to Hong Kong is such a key step. This new event will generate new commercial opportunities and will move our sport even more into the spotlight in an important part of the world."
Photo credit: ©Tim De Waele/ Getty Images